| id: | 31490 |
|---|---|
| Title: | Creation of a unique tourist product offer |
| Authors: | Kiziun Alla |
| Keywords: | tourist product, Uniqueness of the tourist product,Use of local resources, Service quality |
| Date of publication: | 2025-10-03 13:08:49 |
| Last changes: | 2025-10-03 13:08:49 |
| Year of publication: | 2024 |
| Summary: | In the context of today`s competitive tourism environment, an important aspect of the successful development of tourism companies is the creation of a unique tourism product offering. This is critically important as it involves the process of developing tourism services or packages that stand out standard or widely available options on the market. The creation of unique tourism offerings helps companies not only attract new customers but also enter the "blue ocean" market—a space competition is minimal or nonexistent. This approach allows businesses to avoid competing for customers in the "red ocean," companies vie for the same target audience, instead creating new opportunities and shaping entirely new niches in tourism. |
| URI: | http://sel.vtei.edu.ua/card.php?id=31490 |
| Publication type: | Монографія (видана за кордоном) |
| Publication: | Science and education as the basis for the modernization of the world order `2024»: Monographic series «European Science»: col. mon. Karlsruhe, Germany. 2024. Book 35. Part 3. Р. 138-147. |
| In the collections: | Монографії/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 31490.pdf Size : 933151 byte Format : Adobe PDF Access : For all | |
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