| id: | 26590 |
|---|---|
| Назва: | Scientific-methodical approaches to the application of international marketing research in the process of marketing management activity of enterprises in international markets |
| Автори: | Tanasiichuk A., Hromova O., Shevchuk A. |
| Ключові слова: | international marketing, marketing management |
| Дата публікації: | 2021-02-01 15:35:59 |
| Останні зміни: | 2021-02-01 15:35:59 |
| Рік видання: | 2019 |
| Аннотація: | The term "marketing research" has a broad meaning and relates to all aspects of marketing. In international marketing research activities used by all types of organizations to solve a variety of problems: small businesses, large corporations, international organizations, companies engaged in the field of technology, online shopping, politicians in the service sector (lawyers) and non-profit organizations. Research by international marketing focuses on identifying and studying market demand, the needs and requirements of specific customers to the products to justify the production and marketing activities of the enterprise on them, and therefore is the basis of enterprise activity on foreign markets and involves the analysis of all the components that can affect the efficiency of the dissemination policy. |
| URI: | http://sel.vtei.edu.ua/card.php?id=26590 |
| Тип видання: | Монографія (видана за кордоном) |
| Видавництво: | Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension : collective monograph. Sofia, Bulgariafia : VUZF University of Finance, Business and Entrepreneurship, 2019. P. 42-55 |
| Розташовується в колекціях: | Монографії/ Видання інших установ/ |
| Ким внесений: | Адміністратор |
| Файл : 26590.pdf Розмір : 581832 байт Формат : Adobe PDF Доступ : Загально доступний | |
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