| id: | 26590 |
|---|---|
| Title: | Scientific-methodical approaches to the application of international marketing research in the process of marketing management activity of enterprises in international markets |
| Authors: | Tanasiichuk A., Hromova O., Shevchuk A. |
| Keywords: | international marketing, marketing management |
| Date of publication: | 2021-02-01 15:35:59 |
| Last changes: | 2021-02-01 15:35:59 |
| Year of publication: | 2019 |
| Summary: | The term "marketing research" has a broad meaning and relates to all aspects of marketing. In international marketing research activities used by all types of organizations to solve a variety of problems: small businesses, large corporations, international organizations, companies engaged in the field of technology, online shopping, politicians in the service sector (lawyers) and non-profit organizations. Research by international marketing focuses on identifying and studying market demand, the needs and requirements of specific customers to the products to justify the production and marketing activities of the enterprise on them, and therefore is the basis of enterprise activity on foreign markets and involves the analysis of all the components that can affect the efficiency of the dissemination policy. |
| URI: | http://sel.vtei.edu.ua/card.php?id=26590 |
| Publication type: | Монографія (видана за кордоном) |
| Publication: | Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension : collective monograph. Sofia, Bulgariafia : VUZF University of Finance, Business and Entrepreneurship, 2019. P. 42-55 |
| In the collections: | Монографії/ Видання інших установ/ |
| Published by: | Адміністратор |
| File : 26590.pdf Size : 581832 byte Format : Adobe PDF Access : For all | |
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